Mission

To be our customers primary resource for both products and information.

Company Foundations

Godliness – Our organization and our actions will honor the God we serve.

Integrity – Honesty, fairness and respect will be evident in how we deal with everyone.

Hard Work – We may be undersold, but we will not be out worked. We will give our best for our Creator and our Customers.

“Do your best. Work from the heart for your real Master, for God, confident that you’ll get paid in full when you come into your inheritance. Keep in mind always that the ultimate Master you’re serving is Christ” Colossians 3:23-24 (The Message)

Vision

To be West Michigan’s leader in Value Added service and supply for the Agricultural and Industrial sectors.

Critical Success Factors:

1. Integrity – Provide our customers with a level of integrity that develops their trust and respect.

2. Product and Service Value – Provide for our customers those products and services which are critical to their long-term success.

3. Expertise – Provide the knowledge in conjunction with products to position our customers for success.

4. Responsiveness – Always follow up with customer within 24 hours of any request for information and provide either the information, product desired or a timetable for doing so.

5. Quality – Supply top quality products and back those products up with either supplier warranties, or our own.